More than the club's namesake, the flamingo represents the spirit of South Florida. Confident, expressive and unmistakable. Elegant in form, fearless in attitude, it reflects a team built to perform with style.

A bespoke wordmark balances timeless racquet club traditions with contemporary confidence. Refined proportions and distinctive letterforms create an identity built to endure.

The simplified flamingo wings create a bold, unmistakable graphic icon. Their forward movement symbolises momentum, ambition and the expressive style that defines the club.